Copywriting Principles that Help You Give Results
Why You Have To Start with Copywriting Fundamentals
Getting successful with copywriting is not just about putting the pen to paper, you have to go by certain established rules and follow a few proven principles. One thing for sure is that you cannot ever guess at what goes into copy that achieves high conversions. You cannot be a lazy person and ever expect to write good copy, and so with that let's talk more about it.
Any experience in business you possess will only help to write better copy because your understanding will be richer. Having a certain kind of knowledge enables you to understand what really is going on in the selling and conversion process. You need to have a strong marketing mindset to ensure that the copy that you're writing actually sells. However, even if you just like to write that will be helpful, and you should at least not mind writing. Consider maybe doing something business related or even working an offline sales job to gain deeper insight into the selling process. There is a huge difference between hype and passion or emotion, and we recommend you avoid the hype. Along with other great lessons and distinctions, that is just one you should remember. Get in the habit of reading what you have written, and all competent copywriters will proof their work, anyway. There is so much involved with being a competent copywriter, and the learning never ends.
Never approach copywriting like you are writing a research paper in school, and even the structure and format are different. Be very careful that you do not confuse copywriting with artsy creative types of writing. You will need to remain within the boundaries of copywriting principles. Most if not all of what you will write will get its cues from the audience demographics and the nature of the product. So look at copywriting as an effective creative process, but at the same time make sure that you're not going overboard with it.
You do have to be careful who you learn from, but a recommended you read little homework on Google should straighten that out pretty quickly. In addition to immersing yourself in copywriting principles and basics, practice your writing until your hands feel like they are about to fall off... and then keep practicing.