It's amazing how most people aren't familiar with the term SEO copywriting; even though it's one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing that creates highly convincing yet creative copy that's meant to serve many different purposes for that particular site. The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. There are many sources these keywords can come from, from content related to the website's name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. Only by getting better at this will you be able to rank even higher by Google and the other search engines.
The first factor that you need to focus on with SEO copywriting is the headings. When people are searching for information online, they need clarity and if you don't offer it to them, they will simply move on to another site. People love to read headings because it allows them to skim the content and gain an understanding of it without having to read every word. Major search engines like Google recognize this, which is why it sees headings as one of the vital elements to determine what the page is all about.
You must avoid using terms that make no sense and aren't in context. Headings need to form an integral part of your content and thus be in context as well. As with every business, the customer always comes first and in this case the customer is the reader. When creating web content you must remember your readers.
You must bold words when needed - for what reason? People consider bolded terms to be powerful hooks that attract attention to important words. Google knows this fact and they also are aware of how a guest will view bolded text. Since words that imp source are bold are important to every human reader, Google uses it as of one of the SEO elements. Your ultimate goal with your content should be to offer search engines what they need to rank your page higher while, more importantly, also impressing your target audience.
Google likes when the tags in the